Social Media Executive

About Eloelo Group Eloelo Group is one of India’s fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group’s flagship products, Story TV in micro-drama and Master in micro-learning, have together placed two Eloelo apps in India’s Top 10, reaching over 100 million Indians who consume short-form vertical content every day. Story TV is India’s leading micro-drama platform, with 10M+ users and 500+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India’s #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills. Role: Social Media Executive We’re looking for a creative, trend-savvy Social Media Executive to plan, create, and publish content across Eloelo’s social channels for Story TV, Master, Dolphin AI, and Connecto. You’ll own day-to-day social execution, turn our shows and courses into scroll-stopping content, and help grow our communities across platforms. Key Responsibilities: • Plan and run content calendars across Instagram, YouTube, Facebook, and other platforms. • Script, create, and publish reels, Shorts, stories, carousels, and posts. Turn show clips, characters, and course content into engaging social formats. • Spot trends, memes, audio, and formats early and adapt them quickly for our brands. • Write sharp captions and copy in English and Hindi, and in other regional languages where possible. • Work with designers, video editors, and the content team to brief and review creatives. • Coordinate with influencers and creators on collaborations, show launches, and campaigns. • Manage community engagement, including comments, DMs, and conversations, and flag sensitive issues or backlash early. • Track performance (reach, engagement, followers, shares, and app traffic from social) and share weekly insights. • Research competitors and other content apps to find new ideas and formats. Qualifications: • 1–3 years of experience in social media or content marketing, preferably with a consumer brand, media company, or agency. • Strong understanding of Instagram, YouTube Shorts, and Indian internet culture. • Hands-on editing skills with CapCut, InShot, VN, or Premiere Pro, and design skills in Canva or similar tools. • Strong writing skills in English and Hindi. • Comfortable with platform analytics such as Instagram Insights, YouTube Studio, and Meta Business Suite. • Creative, curious, fast-moving, and organised enough to manage multiple calendars at once. Preferred Qualifications: • Experience with entertainment, OTT, drama, edtech, or consumer app content. • A personal page or portfolio with real growth and engagement. • Fluency in a regional language such as Tamil, Telugu, Kannada, Marathi, or Bengali. • Experience running influencer or creator campaigns. • Comfort using AI tools for content (ChatGPT, Midjourney, or AI video tools). What You’ll Get: • Hands-on ownership of social media for apps used by millions of Indians • A fast-moving team at the intersection of content, AI, and culture • Direct exposure to show launches, creator partnerships, and brand campaigns • Competitive pay and strong growth as Eloelo scales Location: Bengaluru (HSR Layout), 5 days in the office Department: Growth & Marketing Experience: 1-3 Years