Sr. Manager - Digital Marketing

Senior Manager Role Overview Designation Title: Senior Manager - Digital Marketing Department: Central Business Unit: AAML Group Company: Arvind Limited Location: Santej Work Mode: Onsite About Arvind Limited Arvind is a diversified, innovation-led Indian enterprise with a rich legacy of excellence, integrity, and responsible growth. With deep roots in textiles, the company has evolved into a multi-business organization with capabilities spanning Textiles, Apparel, Retail, Advanced Materials, Environmental Solutions, Communication, Mobility, and Digital Solutions. Driven by innovation, sustainability, and a strong customer-centric approach, Arvind continues to create products and solutions that make a meaningful impact across industries and communities. Its enduring legacy, entrepreneurial spirit, and commitment to building a better future make Arvind a dynamic organization for professionals looking to grow, innovate, and make a difference. Role Summary •      You will join Arvind Advanced Materials Limited (AAML) as Senior Manager – Marketing, based in Ahmedabad, Gujarat, and report to the Chief Strategy & Marketing Officer. •      In this hands-on B2B role, you will help build AAML’s marketing function with a primary focus on digital strategy, content development, and sales collateral. •      You will work closely with internal business, technical, and corporate communications teams, as well as external agencies, to strengthen AAML’s brand presence and support demand generation. •      The role also includes marketing support for 2–3 exhibitions annually and coordination across AAML’s three businesses: Human Protection, Composites, and Industrials. Key Responsibilities •      Develop a prioritised digital marketing plan aligned with business goals, target customers, and available budgets. •      Manage day-to-day digital activity across website, SEO, LinkedIn, email, and paid campaigns, including content planning and coordination with agencies. •      Track engagement, enquiries, and lead sources, and use insights to improve content, channel choices, and spend. •      Work with sales and technical teams to understand products, applications, and customer needs, and translate these into clear, credible customer messages. •      Write and edit website copy, brochures, pitch decks, case studies, sample-book content, social posts, and video scripts for priority audiences and markets. •      Brief and review design, photography, and video work, ensuring technical claims are validated before publication. •      Maintain an organised library of current, approved collateral and incorporate feedback from sales teams. •      Manage agency briefs, timelines, quality, and agreed budgets for assigned projects, while coordinating internal inputs and approvals. •      Keep AAML’s messaging and visual identity consistent across materials, working with the CSMO and corporate communications. •      Contribute content for PR and leadership communications as required. •      Coordinate marketing for 2–3 exhibitions annually, including event messaging, collateral, pre-event promotion, display and booth briefs, and lead capture. •      Work with vendors on production and logistics, and with sales on post-event follow-up. •      Agree priorities across the three businesses with the CSMO, maintain a simple marketing dashboard, and coordinate lead hand-off with sales and the CRM team. Must-Have Skills •      8–12 years of marketing experience with a strong record in B2B marketing •      Demonstrated personal contribution to digital activity and content creation •      Excellent writing, editing, and storytelling skills •      Ability to translate technical information into customer-facing communication •      Practical digital marketing judgement across channel selection, campaign planning, and performance interpretation •      Experience briefing and managing agencies or freelancers •      Strong project management and stakeholder management skills •      Ability to work independently and collaborate effectively with senior leaders, sales teams, and technical teams •      A portfolio demonstrating personal contribution to B2B content, collateral, and digital campaigns •      Bachelor’s degree in any discipline Nice-to-Have Skills •      Experience in technical textiles, materials, manufacturing, chemicals, composites, or other B2B product businesses •      Exposure to export markets •      Experience with trade exhibitions •      Website/CMS management experience •      CRM lead tracking experience •      Marketing analytics exposure •      Practical use of AI tools to support content and campaign workflows •      Familiarity with presentation and basic design tools •      Relevant postgraduate qualification What We Offer •      Comprehensive Health & Wellness Benefits •      Learning, Certifications & Career Growth Opportunities •      Inclusive & Collaborative Work Culture •      Employee Discounts and Corporate Travel Benefits •      Internal Growth & Cross-Functional Mobility Application Consent By applying for this role, you consent to Arvind Limited processing your application and personal information for recruitment purposes. If shortlisted, you may receive calls or other recruitment-related communications from Veda, our AI-powered recruitment assistant, for interview scheduling, screening, and hiring updates. Department: Strategy (AMD_CENT_22_27) Experience: 4 - 12 Years