Associate Manager - Domestic Marketing

Key Responsibilities Sales & Business Development • Develop and execute sales strategies to increase market share and achieve business targets for woven fabrics. • Identify and develop new customers across apparel, home textile, industrial textile, furnishing, and institutional segments. • Manage and strengthen relationships with existing customers to enhance business volumes and customer retention. • Conduct regular market visits and customer meetings to understand market needs and identify growth opportunities. • Prepare sales forecasts, business plans, and territory-wise growth strategies. Customer Relationship Management • Handle customer inquiries, quotations, price negotiations, and order finalization. • Ensure timely resolution of customer concerns related to product quality, delivery, and service. • Coordinate with customers regarding product developments, approvals, sample submissions, and bulk order execution. • Maintain long-term relationships with key accounts and strategic customers. Market Intelligence & Product Promotion • Monitor market trends, competitor activities, pricing structures, and emerging customer requirements. • Provide market feedback to internal teams for new product development and business enhancement. • Promote woven fabric products through presentations, exhibitions, customer visits, and industry events. • Support branding and marketing initiatives in the domestic market. Cross-Functional Coordination • Coordinate with Production, PPC, Quality, Design, Merchandising, and Logistics teams to ensure timely execution of customer orders. • Monitor order status and ensure customer commitments are met. • Support collection and sample development activities based on market requirements. Reporting & Commercial Management • Track sales performance against targets and prepare periodic MIS reports. • Monitor receivables and coordinate with finance teams for timely collections. • Ensure adherence to company policies, pricing guidelines, and commercial approvals. Required Skills & Competencies • Strong knowledge of woven fabrics, textile manufacturing processes, and domestic textile markets. • Excellent sales, negotiation, and relationship management skills. • Strong understanding of textile applications, fabric constructions, and market segments. • Ability to identify business opportunities and convert leads into orders. • Strong analytical and problem-solving abilities. • Effective communication and presentation skills. • Proficiency in MS Excel, PowerPoint, and CRM tools. Department: Domestic Market Experience: 2 - 5 Years