About this role
We’re looking for a Copywriter with a strong background in advertising and digital storytelling to join our growing team. You’ll write copy for Ketto's social media, performance marketing ads, landing pages, and videos, while helping define and evolve our brand voice.
What You’ll Do
• Write clear, engaging, and on-brand copy for Ketto's digital campaigns - including social media ads, video scripts, website content, and performance marketing creatives.
• Collaborate with designers, strategists, and the marketing team to create high-performing campaigns that drive sign-ups and engagement.
• Adapt messaging for different audience segments (ages 21–65) while maintaining brand consistency.
• Stay updated on trends in health, wellness, and digital advertising to keep our tone fresh and relevant.
• Contribute creative ideas and help brainstorm new campaign concepts.
What We’re Looking For
• Strong understanding of performance-driven content
• Proven ability to write across formats: short-form ads, scripts, captions, and landing pages.
• A natural feel for tone, rhythm, and emotional storytelling.
• Comfortable working with feedback and iterating quickly.
• A strong portfolio showcasing your versatility and impact.
Nice to Have
• Experience writing for health, wellness, or lifestyle brands
• Familiarity with video and social-first content
Why Join
• Work with a creative, collaborative, and impact-driven team.
• Freedom to experiment with new ideas and formats
Department: Marketing > Content
Experience: 1