About this role
Key Responsibilities :
1. SEO and GEO
• Technical & Schema SEO: Execute technical SEO audits, site hygiene fixes, and Schema markup implementation to ensure clean crawling by search engines and AI discovery tools.
• SEO & GEO Content Optimization: Structure on-page content using clear Q&A formats, semantic tables, and expert data to capture traditional search rankings and AI-generated summary citations.
• Link Building & Authority: Lead off-page SEO and digital PR strategies to acquire high-quality backlinks and boost brand mentions across AI web indexes.
• Performance Tracking & Testing: Monitor organic traffic, keyword rankings, and AI search visibility using tools like GA4 and Google Search Console to run continuous optimization tests.
2. Performance Marketing & Growth
• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT platforms.
• Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization.
• Build and run performance campaigns across cities, categories, and product lines.
• Collaborate with the creative team to develop high-performing ad creatives and test hypotheses for scaling.
• Google Ads Automation: Set up automated scripts to mine negative keywords daily and automatically adjust bids or budgets whenever impression share drops in key auctions.
• Meta Creative Diagnostics: Automate ad fatigue tracking (monitoring frequency spikes and CTR drops) to automatically pause decaying ads and signal fresh creative needs.
3. Brand & Content Integration
• Partner with brand and content teams to ensure consistent messaging and storytelling across channels.
• Lead integrated digital campaigns that amplify brand films, influencer collaborations, and PR moments.
• Measure and optimize for both performance and brand lift.
4. Analytics & Experimentation
• Build a data-first culture-set up dashboards, track KPIs, and lead weekly performance reviews.
• Design and execute growth experiments (landing page A/B tests, funnel improvements, pricing tests, etc.).
• Leverage tools like Search-Console, GA4/GTM, Looker Studio, Moengage/Clevertap, Mixpanel, or Appsflyer/Singular for data-driven decisions.
Ideal Candidate Profile :
• Proven experience leveraging AI tools and custom automation (e.g., ad scripting, automated rules, and predictive analytics) to optimize campaign efficiency and scale growth operations.
• Experience in digital marketing, growth, or performance marketing roles.
• Proven success in D2C / subscription / app-based consumer businesses (experience in furniture, home, or lifestyle sectors is a plus).
• Hands-on expertise in Search-Console, Google Ads, Meta Ads, YouTube and strong familiarity with GA4 / Appsflyer / Mixpanel.
• Strong analytical mindset - Fluent in Excel / Sheets, attribution modeling, and ROI analysis.
• Experience in creative testing frameworks and storytelling-led performance campaigns.
• Excellent stakeholder management and communication skills.
• Hustler attitude with a mix of strategy + executional excellence.
Department: Digital Marketing
Experience: 2 - 4