AI-Enabled Promo Producer

About Master Master is a digital-first learning platform built to empower the next generation of Bharat through accessible, engaging, and practical knowledge. We believe that everyone deserves the opportunity to learn new skills, explore new possibilities, and grow in life, regardless of their background or location. Through bite-sized, engaging video series, Master makes learning simple, relatable, and accessible across categories such as Earning, Devotion, AI & Technology, Business, Career, Finance, English, Content Creation, and more. Our vision is to inspire millions of Indians to turn everyday screen time into opportunities for personal and professional growth. Our Mission: Ab India Banega Master! About the Role We are looking for a creative, AI-savvy AI-Enabled Promo Producer who can transform simple ideas into scroll-stopping, high-converting video advertisements using generative AI. You will be responsible for conceptualizing promotional campaigns, developing compelling ad scripts, generating AI-powered visuals, and experimenting with creative formats to drive user acquisition and subscriptions. The ideal candidate understands advertising psychology, Indian mass-market audiences, and how to use AI to create impactful promotional content. Key Responsibilities 1. Creative Ideation & Ad Concepts ● Develop unique, engaging promotional concepts for Master App's video series and campaigns. ● Create attention-grabbing hooks that capture viewers within the first 3 seconds. ● Experiment with emotional, aspirational, curiosity-driven, humorous, and problem-solution advertising formats. ● Research viral ads, competitor campaigns, and emerging creative trends. ● Develop multiple creative angles and variations for each campaign. 2. Ad Scriptwriting & Storytelling ● Write engaging Hindi/Hinglish scripts tailored to Indian audiences. ● Develop strong hooks, persuasive narratives, and effective calls to action. ● Convert product features and content benefits into compelling advertising stories. ● Create multiple script variations for A/B testing. ● Adapt messaging to different audience segments and campaign objectives. 3. Performance-Driven Creative Thinking ● Develop promotional concepts primarily for Meta Ads, Instagram, Facebook, and YouTube. ● Understand basic advertising metrics such as CTR, conversion rate, and hook rate. ● Analyze creative performance and identify opportunities for improvement. ● Collaborate with the performance marketing team to develop new ad iterations. ● Continuously experiment with new hooks, formats, and messaging. 4. Creative Ownership & Collaboration ● Take ownership of promotional concepts from ideation to AI visual generation. ● Prepare scripts, storyboards, visual references, and scene breakdowns. ● Coordinate with video editors and designers for final ad production. ● Ensure promotional creatives align with Master App's brand positioning. ● Deliver high-quality creative assets within campaign timelines. Required Skills ● Strong creative thinking and advertising storytelling skills. ● Hands-on experience with generative AI image and video tools. ● Ability to create compelling hooks and conversion-focused ad concepts. ● Strong AI prompting and visual generation abilities. ● Good Hindi/Hinglish script writing skills. ● Understanding of Tier 2 and Tier 3 Indian audiences. ● Awareness of social media advertising trends. ● Ability to generate multiple creative variations quickly. ● Strong ownership, experimentation, and problem-solving skills. Preferred AI Tools ● AI Video: Google Veo, Kling AI, Runway, Hailuo, Pika ● AI Images: Midjourney, Flux, ChatGPT Image Generation, Leonardo AI ● AI Scripting: ChatGPT, Gemini, Claude ● AI Voice: ElevenLabs or similar tools Good to Have (Not Mandatory) ● Previous experience creating Meta Ads or YouTube promotional creatives. ● Basic understanding of performance marketing. ● Experience with D2C, EdTech, or app-based advertising. ● Basic knowledge of video editing tools. Who Should Apply? ● Creative professionals who can transform ideas into compelling AI-generated advertisements. ● AI video production professionals interested in advertising and performance marketing. ● Creative thinkers with strong advertising storytelling, scripting, and AI visual generation skills. ● Individuals with hands-on experience in generative AI tools and promotional content production. ● Professionals who enjoy experimenting with emerging AI technologies and innovative advertising formats. Why Join Master? ● Work at the intersection of AI, creativity, and digital advertising. ● Experiment with the latest generative AI technologies. ● Create impactful campaigns for millions of Indian users. ● Collaborate with creative and performance marketing teams. ● Help shape the future of AI-powered advertising for Bharat. If you can turn an idea into an ad that makes people stop, watch, and take action, we want you at Master! Department: Content Experience: 3-5 Years