SEO Specialist

Role Summary: Raise is built on this core philosophy, we will bring exceptionally great products, awesome user experience and best-in-class customer service to our users. We started with our first consumer product, Dhan, an investment and trading platform launched in November 2021. Today, Dhan ranks #8 amongst stock brokers in India and continues to be one of the fastest-growing platforms in the investment and trading ecosystem. In September 2026, Dhan was also recognised as Fintech Startup of the Year at the Global Fintech Festival, reflecting the innovation, product excellence and customer focus that continue to shape the platform. Backed by a passionate team of builders, believers, designers and problem-solvers, we are building a trusted ecosystem of financial products that empowers millions of users to make smarter financial decisions. We're looking for an SEO Specialist who can drive organic growth across Raise's suite of products. This is an individual contributor role for someone who enjoys owning the entire SEO lifecycle, from research and strategy to execution, analysis, and optimization. Role & Responsibilities: • Own and execute end-to-end SEO strategies, including on-page, technical, and performance optimization. • Conduct regular technical audits and identify issues affecting crawlability, indexing, and ranking. • Analyze and improve website performance using Google Lighthouse, PageSpeed Insights, and Core Web Vitals. • Collaborate with design and development teams to improve page layouts, UI/UX, and user engagement metrics. • Contribute to content strategy by identifying keyword gaps, topic opportunities, and SERP trends. • Use market intelligence tools (Ahrefs, SEMrush, SimilarWeb, AppTweak, etc.) for research, competitive benchmarking, and opportunity analysis. • Optimize app listings through App Store Optimization (ASO) for Google Play and the Apple App Store. • Track and report performance using Google Search Console, GA4, Google Tag Manager, Google Play Console, and other SEO analytics tools. • Optimize content and website structure for AI-powered search experiences, including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). • Implement semantic SEO best practices, including E-E-A-T, entity optimization, structured data, and information architecture for AI-first search. • Monitor and improve brand visibility across AI search platforms such as ChatGPT, Gemini, Perplexity, and other AI-powered discovery engines. • Track AI visibility, citations, mentions, and referral opportunities alongside traditional SEO metrics. • Develop AI-assisted SEO workflows using LLMs, automation tools, and prompt engineering to improve research, content production, technical audits, and reporting. • Experiment with emerging AI search trends, tools, and search formats to identify new organic growth opportunities. • Take full ownership of SEO, AEO, and GEO initiatives—from planning and execution to performance analysis and optimization. Who We’re Looking For: • 3+ years of hands-on experience in SEO, preferably in a product or fintech company. • Strong understanding of on-page, technical, and off-page SEO fundamentals. • Strong grasp of Core Web Vitals, website performance optimization, and technical SEO best practices. • Working knowledge of HTML, CSS, JavaScript, and modern frameworks such as React or Angular. • Familiarity with CMS platforms such as Ghost, WordPress, or similar. • Practical knowledge of App Store Optimization (ASO). • Proficiency in Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, SimilarWeb, and other SEO tools. • Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies. • Understanding of semantic SEO, E-E-A-T, entity optimization, structured data, and AI-first search optimization. • Hands-on experience using AI tools, LLMs, and automation platforms to improve SEO workflows, including research, technical audits, reporting, and competitive analysis. • Strong analytical, problem-solving, communication, and stakeholder management skills with the ability to independently drive SEO initiatives. • Interest in or understanding of the stock market, investing, or trading will be an added advantage. We are a start-up organization focused on fast growth with quality products; hence, the ability to work in a fast-paced environment goes without saying! Our People & Culture: People and culture are the most important aspects of our business. We are looking for team members just like us, in simple words - good people to work with and demonstrate following personality traits: • Be super obsessed about ensuring customer satisfaction. (We are here because of our customers, and will be here only if we serve our customers) • We have a single opportunity to serve. (Our customers will give us one opportunity to serve - we can’t let them down. Be it product, uptimes, customer service or any interaction we have to deliver a wow experience.) • Respect your work, your team, your co-workers and our customers. (The only way to get respect is to give it first) • Speed is all that matters. Ship right and ship faster. (You either help the team move ahead fast, or you slow it down. We prefer the first.) • Humility & politeness over arrogance & over-confidence. (If you are the smartest one in the room, bring up others to speed. We are here to serve our customers, not to prove a point.) • Quality over quantity. (It is fine if you pick up a few things to do, but do them exceedingly well.) • Make your hands dirty irrespective of who you are. (Our CEO responds to customers every day. Our CTO codes every day. This is us.) • Talent and Competency over Credentials. • Entrepreneurial, ownership driven and disciplined. (We trust you to help us gain and retain the trust of our customers and our stakeholders) • Less words, more action. (Believe in something? show it by doing things. Not just by talking about it) • Flat hierarchy with open culture & conversations. (You are among all of us, and we all are with you) • Passionate about the business you are a part of. (Do it because you are passionate about it, not because it’s your job.) • Raise is an equal opportunity employer. (We celebrate diversity and inclusion. Why Join Raise? We’ve been recognised as a Great Place to Work for three consecutive years, reflecting the culture we’ve built and the way we work together. At Raise, you’ll experience a flat hierarchy, open conversations, high ownership and a strong bias for action. We value people who bring passion, humility and curiosity to their work, and who care deeply about building great products and creating meaningful customer impact. We believe in growth with ownership, speed with thoughtfulness and ambition with humility. We celebrate wins, learn from challenges and give people the ownership and responsibility to build and make an impact. If you enjoy building from the ground up, working with passionate people, and being part of a high-growth fintech ecosystem, Raise offers an environment where you can do meaningful work and grow with the business. About Raise Financial Services Raise Financial Services is building technology-led financial products and infrastructure for India’s financially aware and digitally savvy consumers. Our ecosystem spans multiple aspects of financial services, with Dhan as our flagship investment and trading platform. Alongside Dhan, we are building and scaling businesses across the financial ecosystem, including Millions, Upsurge, Filter Coffee, Stratzy, Pluto Insurance, Fuzz and several other emerging products and platforms. Our ambition is to build a trusted ecosystem of financial products and experiences that make investing, trading, wealth creation and other financial services simpler, smarter and more accessible Our philosophy is simple: • Build great products. • Deliver awesome experiences. • Provide exceptional customer service. Location