About this role
About the Team
Imagine being at the forefront of India’s only truly profitable e-commerce platform, driving 10x growth for millions across the country. That's Meesho! Our growth team isn't just about campaigns; it’s about crafting the entire user journey—from making people aware of Meesho, to getting them to download the app, engage with it, keep coming back, and even re-engage if they've been away. We're the folks who optimize the Meesho app homepage, create exciting deals, and run massive sale events to keep our users hooked!Meesho’s Creative Intelligence Unit is the powerhouse behind all of this. We're a vibrant mix of video wizards, visionary designers and captivating storytellers. We collaborate closely with our business teams to produce impactful creatives that don't just look good but deliver business results.
You'll find our creative magic across diverse areas:
Branding: Shaping our brand identity, launching sale, awareness campaigns, and unlocking new market opportunities.
Performance Marketing: Driving growth across Meta, Google, and the Play Store.
Integrated Channels: Crafting engaging push notifications and WhatsApp campaigns.
Homepage & Category Pages: Making our app and web experience irresistible.
Strategic Projects: Diving into exciting new video formats and, yes, GenAI
About the role
As our Copy Lead, you’ll be leading the charge in defining how we create and scale content. We're looking for someone who breathes user-first ,innovative thinking, ideation and wants to explore AI and its capabilities into every step of the creative process.
You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our copy and content strategy. We need someone who can solve complex communication challenges with deeply contextual, high-performing creatives that resonate culturally and drive engagement at an unprecedented scale.
This role is all about blending exceptional creative problem-solving with the abil