Senior Demand Generation Manager

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business. What You’ll Do Demand Generation Strategy & Pipeline Execution • Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions. • Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics. • Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches. • Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics. Content Strategy & Execution • Own the strategy and execution of digital content programs designed to drive pipeline, including: • Long-form and thought leadership content targeting developer and enterprise buyer audiences • Campaign-specific content assets that support awareness, consideration, and deal acceleration • Content experiences — landing pages, hubs, and interactive assets — optimized for conversion • Always-on content programs aligned to product, campaign, and GTM priorities • Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought. Integrated Campaign Orchestration (Content + Digital + ABM) • Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including: • Content-led nurture and re-engagement programs • Account-based content plays targeting priority enterprise accounts • Digital amplification of content assets, events, and product moments • Paid media support where it accelerates content reach and pipeline impact • Ensure content programs support the full funnel — from first discovery to deal acceleration. Sales Partnership & Account-Based Content • Work closely with sales leaders and SDR teams to: • Identify content gaps that are slowing deal progression and build assets to close them • Build account-specific content engagement programs that support pipeline creation and acceleration • Surface content engagement signals to sales for timely, relevant outreach • Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals. Lifecycle & Conversion Optimization • Own the digital content journey from acquisition through to pipeline conversion: • Optimize content experiences, landing pages, and digital flows for engagement and conversion • Build and refine content-led nurture programs that move prospects through the funnel • Partner with product and growth teams to connect content engagement to PLG activation • Identify and close drop-off points across the digital funnel with a test-and-learn mindset. Performance & Pipeline Accountability • Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic. • Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact. • Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions. • Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals. What Success Looks Like • Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions. • A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel. • Tight integration between content execution and sales priorities, with strong account-based content plays in market. • Scalable, repeatable content-led demand generation programs that improve over time. • Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution. About You Experience • 7+ years in digital marketing, content marketing, or demand generation in B2B SaaS. • Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics. • Experience operating across both PLG and SLG go-to-market models. • Strong background in content strategy, campaign execution, and marketing automation platforms. • Track record of building and optimizing integrated content programs in close partnership with sales. Skills & Approach • Thinks in terms of pipeline, accounts, and revenue • Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage. • Comfortable operating across strategy and hands-on execution — can set the vision and run the programs. • Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results. • Able to manage complexity, prioritize ruthlessly, and execute with speed and focus. The reasonably estimated base salary for this role ranges from $150,000 to $180,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. What Else? In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, New York City, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in offic