SEO Manager

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization. This role sits within Revenue Marketing and is focused on turning search intent into business outcomes — connecting organic discovery to both product-led and sales-led growth motions. You'll own how Postman gets found across traditional search and emerging AI-powered answer engines, ensuring organic presence translates into qualified traffic, product signups, and enterprise pipeline. We're looking for someone who thinks in terms of revenue, not rankings — and knows how to turn search visibility into a measurable growth lever across the full funnel. What You’ll Do SEO/AEO Strategy & Revenue-Focused Execution • Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals. • Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume. • Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes. • Stay ahead of the evolving search landscape, including AI-generated answers, LLM-based discovery, and zero-click search behavior. Integrated Campaign & Content Orchestration • Collaborate with content, product marketing, and demand generation teams to execute multi-channel programs that amplify organic reach, including: • SEO-driven content and landing pages • Technical documentation and developer-focused search assets • AEO-optimized content structured for AI answer surfaces • Always-on content programs tied to product and campaign priorities • Ensure organic content supports the full funnel — from first discovery to deal acceleration. PLG & SLG Pipeline Contribution • Own the connection between organic traffic and revenue outcomes: • Map high-intent search journeys to product signup and activation flows • Identify and close gaps between organic acquisition and enterprise pipeline contribution • Surface organic engagement signals to sales and SDR teams for account prioritization • Act as a strategic partner to both growth and sales — not just a traffic driver. Technical SEO & Site Health • Own technical SEO execution across Postman's web properties, including: • Site architecture, crawlability, and indexation • Core Web Vitals and page experience optimization • Structured data and schema markup for enhanced and AI-driven search surfaces • Partner with engineering and web teams to prioritize and ship technical improvements that protect and grow organic performance. Audience & Market Intelligence • Deeply understand Postman's key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions. • Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning. • Ensure Postman's organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision-makers. Performance & Revenue Accountability • Own KPIs tied to organic pipeline contribution, PLG signups, and SLG-influenced revenue — not just sessions or rankings. • Track and report on the full organic funnel: discovery → engagement → conversion → revenue impact. • Partner with Marketing Analytics to model organic attribution and continuously improve measurement. • Maintain clear visibility into how SEO/AEO contributes to Postman's revenue goals. About You Experience • 6–10+ years in SEO, organic growth, or content marketing in B2B SaaS. • Proven track record of connecting organic search to pipeline and revenue — not just traffic metrics. • Experience with both PLG and SLG go-to-market models. • Familiarity with AEO, AI search surfaces, and the evolving role of LLMs in buyer discovery. • Strong background in technical SEO and working cross-functionally with engineering and content teams. Skills & Approach • Thinks in terms of pipeline, accounts, and revenue — not just rankings or sessions. • Deep understanding of search intent mapping across the full B2B funnel. • Comfortable operating across strategy and hands-on execution. • Data-driven, with a clear view of what drives performance and how to measure it accurately. • Able to simplify complexity, prioritize ruthlessly, and execute with focus. What Success Looks Like • Consistent growth in organic-sourced and organic-influenced pipeline across PLG and SLG motions. • Strong connection between search strategy and revenue outcomes, with clear attribution. • High-performing content and technical programs that drive qualified discovery, activation, and deal engagement. • Postman showing up prominently across traditional search and AI-powered answer surfaces for high-intent queries. • Scalable, repeatable SEO/AEO plays that compound over time and support global GTM priorities. The reasonably estimated base salary for this role ranges from $161,500 - $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience. What Else? In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, New York City, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom. Our Values At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can. Equal opportunity Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, nation